Licensing
Licence vs Franchise: The Financial Difference for Small Business Owners
If you want to run your own business with a proven system behind you, you'll usually come across two options: a franchise or a licence. Both give you a brand, systems and support. The big difference is how you pay for them, and that difference can have a real impact on what you keep as your business grows.
This article is general information only. It isn't financial or legal advice. Always get independent advice before signing any business agreement.
How franchise costs typically work
Every franchise is different, but franchise agreements commonly include:
- An upfront franchise fee to join the system
- Ongoing royalties, often calculated as a percentage of your turnover
- Marketing or advertising levies, also often based on turnover
- Required suppliers, fit-outs or equipment packages
- Renewal and transfer fees at the end of a term or when you sell
Percentage-based fees mean the more you earn, the more you pay. That's not necessarily bad, because you're paying for the system and brand, but it does mean your costs climb as your revenue grows.
How the EziCleen licence works
The EziCleen licence is structured with fixed fees:
- Upfront licence fee: $22,500 + GST, with payment options available
- Annual renewal: $6,500 + GST
Those figures don't rise as your turnover does. If you work hard and grow your territory, the extra revenue you generate isn't eroded by a percentage-based royalty on top.
Why fixed fees matter
You keep more as you grow
With a fixed annual fee, your growth is your growth. Every additional job you win in your territory adds to your bottom line rather than to an ongoing royalty.
Predictable budgeting
Fixed costs are easier to plan around. You know what your licence will cost each year, which makes cash flow, pricing and investment decisions simpler.
Choice of income stream
EziCleen licensees choose from three income streams: cleaning, Diamon-Fusion® protective coatings, or solar care and maintenance. You can pick the one that best suits your skills and your local market.
Support without the overheads
You still get the things that make a system worth joining: a defined territory, leads from our website and AI assistant, your own landing page, operations and WHS manuals, pricing tools, training, product supply, ongoing support and a brand with 25 years of experience in protective coatings behind it.
What to compare, whichever way you go
Before you decide on any franchise or licence, line up the numbers side by side:
- Total upfront cost, including equipment, vehicle and stock
- All ongoing fees, and whether they're fixed or a percentage of turnover
- The size and quality of the territory you're getting
- Where your leads will come from, and how many you can expect
- Training and support, both at launch and ongoing
- Supply obligations and product pricing
- Term, renewal and exit conditions
Get independent advice
Talk to an accountant about your cash flow and expected costs, and have a lawyer review any agreement before you sign. A good business opportunity will stand up to that scrutiny.
Find out more
Request the EziCleen Licence Information Pack to see the full picture, including territory details and estimated revenue potential. Our Licensing Manager, Daniela Davies, will be in touch to walk you through it and the payment options available.